Run a weekly competitor audit across X and the web

Give Zero a list of competitors. It monitors their X accounts, scrapes their websites for updates, saves all findings to Notion, and posts a digest to Slack every week on schedule.

Zero connects:

Why competitor tracking falls apart without automation

Keeping up with competitors should be a weekly habit. In practice, it happens when someone spots something on X, forwards a tweet to Slack, and the thread dies two days later with no action. Zero takes the whole process off your plate. Give it a list of competitors. It checks their X accounts, reads their product pages for changes, saves everything to a structured Notion log, and posts a digest to Slack every Monday without being asked.

How to set up a weekly competitor audit with Zero

@Zero every Monday at 9am, scan the last 7 days of posts from @e2b_dev, @daytonaio, and @replit on X. Check their websites for new product announcements. Save findings to the Competitor Audit database in Notion and post a digest to #competitive.

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How Zero monitors, collects, and summarizes competitor activity

Zero scans competitor X accounts

Zero pulls recent posts from each competitor handle, extracts product announcements, positioning statements, and notable engagement. It reads what they are saying and how the audience responds.

Zero checks their websites

Zero scrapes product pages, changelogs, and blog sections for new content. It flags any pricing changes, feature launches, or repositioning since the last scan.

Findings saved and digest posted

Zero saves a structured record to your Notion Competitor Audit database and posts a concise weekly digest to the Slack channel you specified.

Go deeper on a finding, adjust the scope, or share with leadership

Go deeper on a finding

Analyze a specific competitor move

@Zero pull all of e2b's posts about sandbox pricing from the last 30 days and summarize their positioning shift.

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Add a new competitor to the list

Expand the monitoring scope

@Zero add @val_town to the weekly competitor scan. Include their X account and website.

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Share with leadership

Send a quarterly rollup report

@Zero summarize all competitor activity logged to Notion in Q1 and send a report to #leadership.

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Required integrations: X, Notion, and Slack

X (Twitter)

Zero reads public posts from competitor handles to track announcements and messaging.

Required

Notion

Zero saves structured competitor findings to your Notion database for long-term tracking.

Required

Slack

Zero posts the weekly digest to your chosen Slack channel.

Optional

Best practices for automated competitor monitoring

●Give Zero specific signals to watch for. 'Flag posts about pricing, integrations, or funding' produces tighter digests than a general sweep.

●Store findings in a structured Notion database with properties like Competitor, Category, and Date so you can filter and trend over time.

●Run a catch-up scan first to seed the database with baseline data before setting up the recurring schedule.