Track Competitor Moves Across X and Web

Zero monitors competitor X accounts, scrapes websites and pricing pages for changes, diffs against last week, and posts a digest to Slack on schedule.

Zero connects:

What Zero delivers

Track Competitor Moves Across X and Web — sample output from Zero — screenshot 1

What the problem is

Keeping up with competitors should be a weekly habit. In practice, it happens when someone spots something on X, forwards a tweet to Slack, and the thread dies two days later with no action. Meanwhile, a competitor quietly drops their free tier or adds an enterprise plan, and you find out three weeks later from a prospect who already chose them. Zero takes the whole process off your plate. It checks their X accounts, reads their product pages and pricing pages for changes, compares against last week's data, and posts a structured digest to Slack every Monday.

How Zero fixes it

Step 1: Connect your tools

X (Twitter)

Required

X (Twitter) - Zero reads public posts from competitor handles to track announcements, messaging, and engagement.

Connect

Notion

Required

Notion - Zero saves structured competitor findings, pricing snapshots, and change history to your Notion database for long-term tracking.

Connect

Slack

Optional

Slack - Zero posts the weekly digest to your chosen channel.

Connect

Step 2: Ask Zero

@Zero every Monday at 9am, scan the last 7 days of posts from @e2b_dev, @daytonaio, and @replit on X. Check their websites for new product announcements. Scrape their pricing pages and compare against last week's Notion snapshot. Save findings to the Competitor Intelligence database in Notion and post a digest to #competitive.

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Zero scans competitor X accounts and websites

Zero pulls recent posts from each competitor handle, extracts product announcements and positioning. It also scrapes product pages, changelogs, and blogs for new content, flagging feature launches or repositioning since the last scan.

Zero diffs pricing pages against last week

Zero fetches each competitor's pricing page, compares it against the snapshot saved in Notion last week, and flags changes to tiers, prices, feature lists, trial offers, or calls to action. Each change gets a short impact summary.

Findings saved and digest posted

Zero saves a structured record to your Notion Competitor Intelligence database and posts a concise weekly digest to Slack covering product moves, messaging shifts, and pricing changes in one view.

Step 3: Take it further

Go deeper on a finding

Drill into a specific competitor move or pricing shift

@Zero pull up everything we have on Cursor's pricing history in Notion. Summarize how their tiers and positioning have evolved since Q1.

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Add a new competitor to the watchlist

Expand the monitoring scope

@Zero add @val_town to the weekly competitor scan. Include their X account, website, and pricing page.

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Share a quarterly rollup with leadership

Summarize all competitive activity for the quarter

@Zero summarize all competitor activity and pricing changes logged to Notion this quarter and post a report to #leadership.

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Tips for better results

●Run an initial scrape first to set the baseline in Notion. Without it, Zero has nothing to diff pricing pages against and will treat everything as new.

●Give Zero specific signals to watch for. 'Flag posts about pricing, integrations, or funding' produces tighter digests than a general sweep.

●Structure your Notion database with properties like Competitor, Category, Change Type, and Date so you can filter and trend over time.