Score every lead and draft the follow-up before you open your inbox

Zero reads new inbound leads, scores them against your ideal customer profile, and drafts a tailored follow-up using the prospect's own signals. You decide who to send to.

Zero connects:

Why lead follow-ups always slip by 48 hours

A good lead turns cold in 48 hours. That's how long it usually takes to notice them in Gmail, do the quick LinkedIn and company-website lookup, and write a follow-up that isn't generic. By the time your reply lands, the prospect has already talked to two competitors. Lead Follow-ups closes that gap. Zero reads every new inbound lead, scores it against your ICP, pulls what it can from the prospect's signals (company, role, stage), and drafts the follow-up. You review and send. The lead gets a personal reply within an hour, not two days.

How to ask Zero to score and draft follow-ups

@Zero every hour during work hours, check Gmail for new inbound leads. Score each against our ICP (founders, Series A to B, B2B SaaS). For scores above 7, draft a personalized follow-up using their company and role context. Post the drafts to #sales-leads for review.

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How Zero handles inbound leads

Zero reads new inbound leads and enriches them

For each new lead in Gmail, Zero extracts the basics (name, email, company) and fills in the rest from the prospect's signals: public company data, role, any links they included. Everything gets structured into a lead record.

Zero scores each lead against your ICP

Your scoring rubric (company stage, vertical, role, company size) stays consistent. Zero applies it and returns a 1 to 10 score with a one-line rationale. Leads below your threshold get logged but not drafted.

Zero drafts tailored follow-ups for high-scoring leads

For leads above your threshold, Zero drafts a follow-up email that references their specific context. Drafts land in your sales review channel with the score, rationale, and prospect summary. You review and send in one click.

Tighten the scoring, auto-send top scores, log to CRM

Tighten the scoring

Update the ICP or score weights as you learn what converts.

@Zero from now on, weight B2B SaaS at 3x instead of 2x, and penalize pre-seed companies.

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Auto-send top scores

For leads that clear a high confidence bar, send the draft automatically.

@Zero for leads scoring 9 or 10 with an obvious ICP match, send the follow-up automatically and notify me.

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Log every lead to CRM

Push scored leads and outcomes to your CRM for pipeline tracking.

@Zero log every scored lead to our CRM with the score and whether we replied.

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Required integrations: Gmail and Notion

Gmail

Gmail. Zero reads inbound leads, drafts follow-ups, and (if approved) sends the replies. Read and send access required.

Required

Notion

Notion (or your CRM). Zero logs each lead with its score, rationale, and outcome for pipeline review. Write access to one database required.

Required

Best practices for lead follow-up automation

●Tune the ICP rubric every two weeks. The signals that predicted conversion last quarter may not hold this quarter.

●Keep a human in the loop for the first month. Spot-check Zero's scoring on 20 leads before trusting it to auto-send anything.

●Separate the scoring logic from the draft template. Iterate on each independently so you know which change moved the number.